Running a beauty parlour is more than just offering great services — it’s about attracting the right clients consistently, staying ahead of the competition, and building a brand people trust.
And that’s exactly why we created a specialized digital marketing course for beauty parlour owners — to help you bring in more clients, boost your revenue, and turn your beauty business into a well-known brand in your area.
Gone are the days when word-of-mouth and location alone could bring clients to your salon.
Today’s clients:
- Search for services on Google
- Check reviews before booking
- Follow beauty trends on Instagram & YouTube
- Prefer salons with online booking and offers
If your parlour isn’t visible online, you’re losing clients to competitors who are.
Here’s what digital marketing can do for your salon:
What You’ll Learn in Our Digital Marketing Course for Beauty Parlour Owners
This course is custom-tailored for salon owners, not techies or marketers. You don’t need to be a digital expert — we’ll guide you step-by-step with easy-to-understand lessons and practical examples.
1. Digital Marketing Basics for Beauticians
- What is digital marketing?
- Why it matters more than traditional marketing
- Understanding your target audience (local women, brides, working professionals, students)
2. Google My Business (GMB) Setup & Ranking
- How to create your GMB listing
- Uploading services, photos, prices
- How to get 5-star reviews (and respond to them)
- Show up when someone searches “beauty parlour near me”
3. Instagram & Facebook Marketing
- How to create a beauty brand online
- Post ideas: before/after, reels, offers, client testimonials
- Using local hashtags: #PuneSalon, #BridalMakeupIndia
- How to get 1000+ followers in 30 days
- Instagram Reels strategy to go viral in your city
4. WhatsApp Business & Lead Management
- Create a professional WhatsApp Business profile
- Auto replies, service catalog, and booking forms
- Broadcast messages for offers and reminders
- Use WhatsApp as your personal salon assistant
5. Website & Landing Page Creation
- Why your parlour needs a basic website
- DIY website builders you can use (no coding!)
- Add booking buttons, contact forms, Google Maps
- Mobile-friendly design for salon clients on the go
6. Running Ads on Facebook & Google
- Learn how to run local ads with just ₹100/day
- Target women within 5 km of your parlour
- Promote bridal packages, hair spa offers, and combos
- Measure ad performance and ROI
7. Customer Retention & Loyalty Building
- Collecting client details for marketing
- Send offers during birthdays, festivals, and weekends
- Run a loyalty program using digital tools
- Convert walk-ins into lifelong clients
Why This Course is Perfect for Beauty Parlour Owners
This isn’t a generic marketing course. It’s built by experts who understand your business, your clients, and your local challenges.
You’ll get:
Whether you’re running a parlour from home or managing a full salon with 5+ staff, this course will fit your needs.
Who Should Join This Digital Marketing Course?
Even if you’ve never run an ad or created an Instagram post — don’t worry! We’ll teach you everything from scratch.
Real Success Story: From 3 Clients/Day to Fully Booked Weekends
Meet Sneha, a salon owner in Nagpur. Before the course:
- She relied on walk-ins and random calls
- Posted once in a while on Facebook
- Didn’t know how to collect client feedback
After completing the course:
“I never thought digital marketing could be this easy. I manage everything from my phone now!” – Sneha R., Glow Beauty Lounge
Key Benefits of Learning Digital Marketing for Your Parlour
You’ll finally stop depending on “slow months” and start building a salon business that grows every season.
What’s Included in the Course?
- 25+ Video Lessons (in Hindi & English)
- Templates for posts, offers, and WhatsApp
- Downloadable checklist for parlour marketing
- Weekly Q&A sessions
- Lifetime access to content + updates
When you enroll, you’ll also get:
Ready to Level Up Your Parlour Business?
Digital marketing is not just for big brands. With the right tools and training, your parlour can become the go-to beauty destination in your area.
Don’t wait for more walk-ins. Learn how to bring clients directly to your chair.
Final Thoughts
Your beauty skills are already amazing. Now it’s time to match them with smart marketing.
Let’s help you:
- Get more clients
- Work smarter (not harder)
- Build a salon brand you’re proud of
You’re just one course away from transforming your beauty business forever.